Who we are
Consulting firm that connects Europe ↔ Latin America, with a network of partners that turns knowledge into strategy.
Soban Business Consulting & Partners is a strategic consultancy specialized in the cosmetics, nutraceuticals, pet care, fine fragrance, and pharmaceutical sectors. We work across the value chain — from ingredient suppliers to consumer brands — supporting the development of innovative solutions, business strategies, and market entry. Our purpose is to connect people and science, transforming knowledge into real business opportunities
Our essence
Soban was founded to meet a clear market need: helping companies navigate new territories, structure product lines effectively, and understand market expectations.
We believe that innovation alone does not guarantee success — strategy and preparation are essential to turn ideas into viable businesses.
Our role is to turn this challenge into opportunity, guiding companies to deliver the right product, for the right market.
How we work
Define & Focus → We frame clear strategic hypotheses that set direction. Analyze & Connect → We combine analytical depth with cross-industry insights and a trusted partner network. Apply & Deliver → We turn knowledge into applied strategies for consistent market entry.
Mission
Guide companies through the challenges of market entry and positioning, turning insights into innovation, relevance, and sustainable growth.
Vision
Transform knowledge into solid, creative, and future-ready businesses.
Values
Excellence. Clarity. Flexibility. Depth. Respect for cultural differences. People + Science + Business.